The Modelo Mosaic Program was created as an extension of an on-premise campaign to promote the Modelo soccer sweepstakes. An iPad app, photo overlays and on-premise POS were the main tools designed for the campaign.

The client wanted a unique photo opportunity, so I designed two tiled mosaic photo overlays in Modelo brand colors. The overlays could then be shared through social media in order to gain entries into the Modelo sweepstakes.

The Modelo Mosaic iPad interface was created for ease of use to input consumer information by a brand ambassador at a bar, a photo was then taken of the patrons and they could select the overlay of their choice.

Modelo Mosaic POS

The mosaic tile used throughout all of the pieces gives a nod back to the Mexican tiling and history that Modelo is deeply rooted in. The tiles were woven through the designs of the Mosaic POS to compliment the photo overlays. 

In addition to the Mexican tiles, accents of gold were used to give a nod back to the gold foil present on Modelo's bottles and cans.

NEXT PROJECT

Sabrage